When you Google your company name, or your product brand name, is your website displayed first (as it should)? If not, you are at risk of having your message formed and delivered by others whom you have little control over, such as affiliates and competitors.
This problem is most common in pharmaceutical, nutraceutical and dating industries where affiliates often make untrue claims in their effort to make a sale. These affiliates may be working in your interest, or against it. Affiliates can either promote your brand as reputable in an effort to build enough buyer confidence to make a sale, they may make untrue claims in a reckless effort to make a sale or they can publish false statements about your brand in an effort to create enough fear and distrust to direct people away from your brand to another.
Branded search traffic is very valuable. These are people who specifically search for your company or product. This is traffic you have already paid for through your overall branding efforts and investments. Paying affiliates for sales earned through your brand and being vulnerable to competitors attempting to harm your brand are both preventable.
How can this happen?
Search engines don’t automatically rank official brands first. Rather, they rank websites that appear to be most relevant and credible for the brand. Other websites that rank for your brand have simply established more relevancy and credibility, in the eyes of Google, than you have. To ensure your official website ranks above all others you have to establish more authority than the rest, which is what we specialize in.
How do we do it?
Turbo Ranks has been ranking brands #1 for years, in the most competitive industries online. Every industry is different and requires a different campaign approach. But overall, we produce results for every client by focusing on three primary methods:
- SEO audits and optimization
- Branded marketing and link building
- Research into branded ranking competitors
How to get started?
A successful SEO campaign takes time to develop and manpower to maintain. There is no single solution that works for everyone. Because of this we will work with you personally to develop a strategy specifically tailored to your unique brand, product and website. Please contact us today to discuss your brand and your goals.